Food and sustainability advocate Fia Gulliksson has put Jämtland, in the heart of Sweden, on the global culinary map. Fia is a serial entrepreneur and a self trained chef focused on creative gastronomy.
Charged with the spirit of Pippi Longstocking and the vigour of IKEA founder Ingvar Kamprad, Fia Gulliksson is a force to be reckoned with.
She uses food and culture as the tools for sustainable profits. She’s CEO of Food In Action founded by her in 2000. The company has launched a number of successful initiatives and sustainable brands that have catalysed the development of the county of Jämtland’s development and put the region firmly on the map. What’s more, Fia’s companies provide enduring social and cultural capital in rural areas, they’re debt-free, and… they’re profitable.
Fia spent three years as the host of Swedish Radio’s popular MENY (Menu) food and cooking show. She is also behind her hometown Östersund’s successful bid to become a UNESCO Creative City of Gastronomy and the host city of the network’s annual summit in September 2016. Furthermore on she also inspired Bergen in Norway to become a UNESCO Creative City. After years of work they finally got appointed in December 2015.
She is the main founder of Jazzköket, an award-winning restaurant, which was voted Sweden’s No.1 Sustainable Restaurant in 2014 and the Caring Restaurant of the Year (Hjärtekrog) in 2015 by the prestigiousWhite Guide.
Under the Food in Action banner, Fia hosts a cultural podcast series called Kulturpodden.se, and manages two other companies, the rural restaurant Sikåsköket and the organic tea company Brunkullans Te. Today,
Having handed the reigns of Jazzköket over to Andersson in 2015, Fia now spends her time, and energy, travelling the world, motivating and inspiring others into creative action, in order to initiate a social transformation of their local community. Fia’s mission is also to inspire others worldwide to embark on a sustainable business journey driven by culture and creativity.
Moderating, speaking and curating events and think tanks at conferences across the world, often as Sweden’s representative, Fia has appeared at: the Åre Sustainability Summit; TEDxÖstersund; Terroir Symposium –Toronto; as delegate on CNN in Bilbao at the Parabere Forum; Slow Food’s Terre Madre in Turin; and curated programs and speeches for UNESCO Creative Cities annual meetings in Shenzhen and Chengdu, China, Montreal in Canada, Istanbul in Turkey, Kanazawa in Japan and as far afield as Jenjou, Korea.
Fia runs the business group known as FOOD IN ACTION, which she founded in 2000.